Buy Blvd was born out of a simple frustration: why is it effortless to shop online, yet nearly impossible to know what’s available in-store?

Co-founders Eliza Glover, a fashion strategist deeply embedded in LA’s boutique scene, and Ryan Borchetta, a product builder with a talent for systems and design, came together with a shared vision. Eliza had seen firsthand how independent retailers struggled to compete with e-commerce giants, while Ryan recognized the inefficiencies of local shopping and knew there had to be a better way. Together, they set out to solve a universal problem: the endless hunt for the perfect piece—only to discover it’s sold out online or hidden in a boutique just blocks away.

Buy Blvd bridges that gap. Our platform makes boutique shopping digital, giving shoppers the ability to search real-time in-store inventory, discover curated picks from style creators, and walk into a store knowing exactly what’s waiting. For retailers, Buy Blvd provides the visibility and tools they’ve been missing, leveling the playing field against larger online competitors.

Today, with LA’s top boutiques on board and a fast-growing community of creators and shoppers, Buy Blvd is reimagining the future of retail. Because shopping isn’t just about clicks—it’s about connection. And the best discoveries are still happening right down the street.

At Buy Blvd, our mission is to redefine what it means to shop in-store for the digital age.

We believe fashion discovery should be seamless, connected, and inspiring—not fragmented between online and offline worlds. Shoppers shouldn’t have to guess what’s in stock, and independent boutiques shouldn’t have to fight uphill battles against e-commerce giants without the tools to compete.

That’s why we’re building the first in-store shopping network powered by creators. We bring real-time inventory from the best boutiques online, making it searchable, shareable, and shoppable—while still driving people through the doors of local stores. For shoppers, it means confidence and convenience. For boutiques, it means visibility and foot traffic. For creators, it means a way to earn from authentic, real-world fashion moments.

Our mission is rooted in more than just technology—it’s about preserving the culture of local retail, amplifying the voices of independent store owners, and giving shoppers and creators a better way to connect with the communities around them.

Because we believe the future of shopping isn’t only online—it’s happening in neighborhoods, in boutiques, and on the streets of our cities. Our mission is to make those experiences discoverable, accessible, and thriving for the next generation of shoppers.